Together, We Will Lead The Way.
Wisconsin Lumber & Pallet is committed to giving back to the planet through our 1-2-3% Conservation Program. According to our annual Rainforest Trust reports, our combined 2024-2025 donations helped protect 8,469 acres of tropical rainforest, an estimated 10.2 Million Trees, and 2 Million mT of CO₂ equivalent stored!
Sustainability is at the core of who we are. Collectively, the people on our planet are unknowingly decimating the remaining ancient rainforests of the world through consumerism and profit-only businesses. Our efforts to raise money, awareness, and protection with Rainforest Trust are a drop in the bucket compared to the devastation that is occurring in these distant, often unseen lands. Partner with us as we have partnered with Rainforest Trust to stem the tide of destruction.
1-2-3% Conservation Program
1. Our Pledge
We donate 1% of our sales to global forest conservation programs.
2. Your Pledge
When you, our customer, donate up to 1% of your spend to the same charities, we’ll match it.
3. Everyone Wins
Together, this means up to 3% of your packaging spend goes toward protecting our world’s forests!
“We saved money when we switched to Wisconsin Lumber and our roughly $100,000 per year spend on pallets automatically contributes $1,000 per year to charity… that’s just cool.”
– H.U.
Charities We Support
Rainforest Trust
Rainforest Trust, established in 1988, is a nonprofit organization dedicated to the purchase and protection of tropical lands to conserve threatened species and ecosystems. By collaborating with local NGOs across Asia, Africa, and Latin America, Rainforest Trust strategically acquires large tracts of land, ensuring the preservation of biodiversity and the empowerment of indigenous communities. Their efforts have led to the protection of 58.9 million acres of habitat worldwide (2025). Rainforest Trust has consistently received a 4-star rating from Charity Navigator, reflecting their commitment to transparency and effective use of funds. Their mission aligns with our dedication to old-growth tree conservation and they are extremely efficient with donations, making them the primary beneficiary of our support.
- This charity is rated 100% on charitynavigator.com
- Based on financial information available, 92.22% of every dollar directly supports protecting tropical forestland.
- FY2023 = 45 Million in revenue.
- EIN: 13-3500609
Archangel Ancient Tree Archive
Archangel Ancient Tree Archive, founded in 2012, is a nonprofit organization committed to propagating, archiving, and reforesting the genetics of ancient and champion trees worldwide. Their mission is to preserve these vital trees and reintroduce their clones into suitable habitats to promote environmental sustainability. They have been involved in various initiatives, including partnerships with educational institutions to teach students about native tree propagation and planting. Their dedication to conservation of old growth trees aligns with our commitment to preserving forests, making them a secondary beneficiary of our support.
- This charity is rated 98% on charitynavigator.com
- Based on financial information available, 65.4% of every dollar directly supports protecting old growth genetics of “champion trees”. 3% is spent on fundraising and 31% is spent on administration**.
- **This is a relatively small charity so the administration costs of $250,000 have a larger impact on the whole. Note, the Executive Director pays himself only $72,000 per year and does some of the propagation and planting work directly. The other 4 directors listed donate their time.
- FY2023 = $456,000 in revenue.
- EIN: 27-1366886
Check out our Sustainability and Cost Savings Calculator to see how many acres of rainforest you might save by converting your highest volume pallet to Wisconsin Lumber & Pallet — you might be surprised!