At Wisconsin Lumber & Pallet, we are passionate about providing innovative wood packaging solutions that not only meet the needs of businesses but also contribute to a more sustainable future. With almost 2 decades of experience in the industry, we have established ourselves as a trusted partner for companies seeking cost-effective, environmentally-friendly packaging options.
Wood packaging is an environmentally friendly, renewable, and sustainable form of packaging. It’s even been called “Nature’s Packaging” for a reason. We believe that when used efficiently, wood packaging is better than steel or plastic packaging.

Our Strategy
Save Money.
We can save money through thoughtful redesign, but also by intelligent sourcing from local manufacturers that are reliable and efficient at building what you need. This waste reduction strategy saves money.
Save Trees.
A small design change can have a significant impact not only on cost, but also by consuming less of this precious natural resource – trees. This is why we offer free packaging redesign for our customers. We also donate a minimum of 1% of sales to tree conservation charities. Click here to learn more about our 1-2-3% Conservation Program.
Save Time.
We have the industry connections and knowledge to take care of the lengthy bidding process for you. You want to save money, and we know wood packaging and the best sources in the industry. Let us provide you with a competitive quote that will almost always save you time and money. If we can’t save you money, we will negotiate with your current vendor to reduce pricing on your behalf.
Maximize Profit.
We work tirelessly to save money, save trees, and save time, but in the end… shareholders want to see it on the financial statement. Our customers choose to work with us for the cost savings at first, but we’re glad they choose to stay and make a positive impact on the future of the planet as well.
Our Story
In 2008, Ryan Ziegler joined a medium-sized wood packaging manufacturer in Southeast Wisconsin. Over 16 years, Ryan played pivotal roles in the company’s growth, contributing to operational leadership and expansion across three states through multimillion-dollar acquisitions. However, after the company was sold to private equity twice, Ryan found himself misaligned with its evolving values.
With gratitude for the opportunities and lessons learned, and a lot of faith, Ryan decided it was time to forge his own path. Thus, Wisconsin Lumber & Pallet was founded.
Drawing from years of industry experience navigating recessions, market fluctuations, and supply challenges, Ryan gained insights into lean manufacturing, supply chain integration, and innovative packaging design. Leveraging this expertise, Wisconsin Lumber & Pallet was established to deliver wood packaging solutions that prioritize efficiency, sustainable practices, and unparalleled customer service.
At Wisconsin Lumber & Pallet, we recognize the critical link between forests and wood packaging. While North American forests thrive under responsible management, tropical regions face alarming deforestation rates. By choosing Wisconsin Lumber & Pallet (and our 1-2-3 Conservation Program), every purchase contributes to local and global reforestation efforts, aligning business success with environmental stewardship.
Mission Statement
“Protect forests by helping businesses eliminate packaging waste.”
Our Core Values

Vision
Maintain clear focus on the long-term goals and objectives, guiding actions with purpose and strategic foresight.

Integrity
Uphold the highest ethical standards in all interactions; consistently act with honesty and accountability.

Initiative
Take proactive steps to understand and address the needs of customers, anticipate challenges, and seek innovative solutions before they arise.

Sustainability
Integrate sustainable practices into business operations, prioritizing the well-being of our planet for future generations.
Charities We Support
Rainforest Trust
Rainforest Trust, established in 1988, is a nonprofit organization dedicated to the purchase and protection of tropical lands to conserve threatened species and ecosystems. By collaborating with local NGOs across Asia, Africa, and Latin America, Rainforest Trust strategically acquires large tracts of land, ensuring the preservation of biodiversity and the empowerment of indigenous communities. Their efforts have led to the protection of over 20 million acres of habitat worldwide. Rainforest Trust has consistently received a 4-star rating from Charity Navigator, reflecting their commitment to transparency and effective use of funds. Their mission aligns with our dedication to tree conservation and environmental stewardship, making them a primary beneficiary of our support.
- This charity is rated 100% on charitynavigator.com
- Based on financial information available, 91.5% of every dollar directly supports protecting tropical forestland. 6% is spent on fundraising and 2.5% is spent on administration.
- FY2023 = 45 Million in revenue.
Archangel Ancient Tree Archive
Archangel Ancient Tree Archive is a nonprofit organization committed to propagating, archiving, and reforesting the genetics of ancient and champion trees worldwide. Their mission is to preserve these vital trees and reintroduce their clones into suitable habitats to promote environmental sustainability. They have been involved in various initiatives, including partnerships with educational institutions to teach students about native tree propagation and planting. Their dedication to environmental conservation aligns with our commitment to preserving tree biodiversity, making them a primary beneficiary of our support.
- This charity is rated 98% on charitynavigator.com
- Based on financial information available, 65.4% of every dollar directly supports protecting old growth genetics of “champion trees”. 3% is spent on fundraising and 31% is spent on administration**.
- **This is a relatively small charity so the administration costs of only $250,000 have a larger impact on the whole. Note, the Executive Director pays himself only $72,000 per year and does some of the propagation and planting work directly.
- FY2023 = $456,000 in revenue.
What Sets Us Apart
- Cost Savings: Specializing in cost-effective packaging solutions through optimized design and local sourcing.
- Sustainability: Commitment to reducing waste and supporting global reforestation efforts.
- Customization and Flexibility: Tailored packaging solutions that meet diverse client needs with innovation and adaptability.
Our Promise
At Wisconsin Lumber & Pallet, excellence is non-negotiable. From consultation to delivery, we prioritize customer satisfaction, craftsmanship, and environmental responsibility. Partner with us to drive profitability, deliver quality products, and safeguard our planet.